
At a Glance
Visit time
5–10 minutes (viewing from roadside or brief photo stop).
Best season
Any time of day. The artwork is clearly visible from the roadside year-round and especially noticeable while driving along Vesturlandsvegur near Esja just north of Reykjavík.
Access
Located directly beside Route 1 (Vesturlandsvegur). The installation is best viewed while driving past; short stops are possible only where safe roadside pull-offs are available nearby. No entrance fee.
GPS
64.2069, -21.7376
About
About Flatus Lifir
Large roadside text artwork near Mount Esja.
An unusual roadside artwork on the route between Reykjavík and West Iceland.
Photos
Photo Gallery
Background
History & Background
Flatus Lífir was installed as a large-scale typographic public artwork along Vesturlandsvegur near the base of Esja, where thousands of vehicles pass daily between Reykjavík and the western regions of Iceland. Inspired by the well-known Latin saying traditionally attributed to Hippocrates, the installation reflects a contemporary approach to public art in Iceland—placing language-based artworks directly into the natural and everyday environment. Over time, it has become a recognizable landmark for both locals and visitors traveling along this major route.
Flatus Lifir is positioned beside Vesturlandsvegur north of Reykjavík, turning an everyday driving route into a public-art encounter. The work is best appreciated from a safe stopping point rather than by stopping on the road itself.
💡 Did You Know?
Large roadside text artwork near Mount Esja
Local Legend
At the foot of Esja along Vesturlandsvegur, bold roadside letters spell Flatus Lífir—a playful twist on a famous Latin phrase that surprises travelers leaving Reykjavík and has become one of the capital area's most unexpected and memorable roadside artworks.
Placed beside one of the main routes leading out of Reykjavík, Flatus Lífir transforms an ordinary stretch of road into a moment of curiosity and humor. The artwork reinterprets the classical Latin phrase Ars longa, vita brevis by replacing ars (“art”) with flatus, creating a surprising and playful message that reflects Iceland’s tradition of combining language, landscape, and wit in public art. As travelers pass the installation on their way toward West Iceland and Þingvellir, the piece becomes part of the journey itself rather than something experienced only in a museum setting.
Culture
Stories & Legends
Icelandic sagas and folklore from this area
Esjuberg
Esjuberg: A mountain of legend, home to ancient spirits.

Kjalarnes
Kjalarnes is a historic location in Iceland mentioned in "Harðar saga og Hólmverja, Laxdæla saga", one of the ancient Íslendingasögur (Sagas of Icelanders). These medieval narratives preserve the history of Iceland's Viking Age settlement.

Kléberg
Kléberg is a historic location in Iceland mentioned in "Kjalnesinga saga", one of the ancient Íslendingasögur (Sagas of Icelanders). These medieval narratives preserve the history of Iceland's Viking Age settlement.

Kollafjörður
Kollafjörður is a historic location in Iceland mentioned in "Laxdæla saga", one of the ancient Íslendingasögur (Sagas of Icelanders). These medieval narratives preserve the history of Iceland's Viking Age settlement.
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Location
📍 Location
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