reykjavik
Kringlan — Reykjavík's Main Shopping Mall
About Kringlan — Reykjavík's Main Shopping Mall
Kringlan Shopping Mall opened 1987 and expanded multiple times. Located at Kringlunni 4-12, about 3 km east of downtown Reykjavík. The mall has three floors with 180+ stores, food court, cinema and parking. **Key Stores:** - **Icelandic Outdoor Gear:** 66°North (premium outdoor clothing), Icewear (mid-range wool/outdoor gear), Geysir (Icelandic design) - **International Fashion:** H&M, Zara, Pandora, Vero Moda, Jack & Jones - **Bookstores:** Eymundsson (Iceland's largest bookstore chain, English books available) - **Supermarkets:** Bónus (discount supermarket, cheapest groceries), Hagkaup (upscale supermarket) - **Electronics:** Elko, Tölvutek - **Food Court:** International fast food, Icelandic cafés - **Cinema:** Smárabíó multiplex **Hours:** Mon–Fri 10:00–19:00, Sat 10:00–18:00, Sun 13:00–18:00. Supermarkets have longer hours. Free parking. Bus connections from downtown (routes 1, 3, 4, 5, 6).
🐉 Where Icelanders Actually Shop
Tourists buy wool sweaters in downtown boutiques for 30,000 ISK. Locals buy them at Kringlan for 18,000 ISK. Same sweater.
📖 History of Kringlan — Reykjavík's Main Shopping Mall
Kringlan opened 1987 as Iceland's first modern shopping mall. Expanded 1997 and 2010. The name 'Kringlan' means 'the circle' — referring to the roundabout the mall sits beside. Became Reykjavík's main shopping destination and remains so despite competition from newer malls (Smáralind in Kópavogur).
💡 Did You Know?
Bónus supermarket (in Kringlan basement) is Iceland's discount grocery chain with the lowest prices in the country — stock up on snacks, bread, cheese and yogurt here before road trips.
Key Facts
Opened 1987 — Iceland's first modern mall
180+ stores over 3 floors
66°North, Icewear for Icelandic outdoor gear
Bónus supermarket for cheap groceries
Free parking, bus connections from downtown
💎 Hidden Gems
Bónus Supermarket for Road Trip Supplies
The Bónus in Kringlan basement is the cheapest place in Reykjavík to stock up on road trip food: skyr, rúgbrauð (rye bread), cheese, dried fish, chocolate, instant coffee.
Eymundsson Bookstore English Section
The Eymundsson bookstore has an excellent English-language section including Icelandic sagas in translation, local crime fiction and Nordic noir.
🕐 Best Time
Weekday mornings
🚗 Access
Kringlunni 4-12 — bus routes 1,3,4,5,6 or drive (free parking)
⏱ Duration
1–3 hours
Frequently Asked Questions
Is it cheaper than downtown?▾
Yes — especially for outdoor gear, groceries and books. Downtown has tourist markup; Kringlan has local pricing.
Can I buy Icelandic wool sweaters?▾
Yes — 66°North and Icewear both sell lopapeysur (Icelandic wool sweaters) at lower prices than downtown boutiques.
📍 GPS Location
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